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  • About Us

    Wines Online was established in 2003 as an online wine shop in Singapore. We were one of the early pioneers of e-commerce in Singapore operating under the name The Wine Route Online even before e-commerce became a buzzword like it is today. We were included in the "45 of the best online shops" article by Simply Her magazine (May 2008 edition). We were definitely at the beginning of the online shopping revolution in Singapore.

    The idea for Wines Online was conceived very early on when we realised that physical wine shops in Singapore have limited shelf space to display all the bottles and bottles of wines and spirits available in the marketplace. We felt that with proper product curation, excellent customer service, and a dedicated and professional delivery team to handle customer order fulfilment, we would become the go-to wine and liquor supplier in Singapore.

    Today, Wines Online is the foremost online alcohol store in a sea of new online wine shops in Singapore hoping to ride the ecommerce wave. We are consistently rated 5 stars on Google, Facebook (www.facebook.com/winesonlinestore), Wine Searcher and third party platform Lazada. We are able to achieve this because for over a decade, we have worked hard to accumulate experience on building a successful online retailer, cultivated relationships and built trust with our customers and partners.


    Careful product curation and deep product knowledge are important to having a standout store. Because of our longstanding relationships with wineries and local wine and spirits importers, we have access to possibly the widest selection of alcohol products available here. Every year, we are presented with bottles and bottles of samples for our tasting and consideration. For any wine or spirit that makes it to our store shelves, we would have personally tasted it over a period of over 10 years and approved for listing. And gone back time and again as vintage rolls over. This is a time consuming but hugely rewarding process, as we become familiar not only with the product quality, but also the taste profile that allows us to make suitable recommendations to our customers. The experience that our team gains from tasting through bottles and bottles and documenting the notes is a competitive strength that comes from reiteration and cannot be achieved in a year or two or just by getting a wine training certification.


    We are committed to providing our customers the best possible service. This includes making sure that after making their online purchases, our customers receive their items quickly and in the best condition. To this end, we have our own delivery team to handle the fulfilment. While it would be cheaper to outsource our deliveries to a third party logistics provider, we want complete control over the process in order to ensure that our customers receive the best level of service. Our drivers are experienced in transporting alcoholic beverages. Because we give a reasonable buffer between delivery points, our drivers are not in a rush. This is especially important for fine and rare wines which should experience minimal shaking while transported. We have also invested in a temperature and humidity controlled refrigerated truck for our deliveries. For wine delivery in Singapore in particular, the weather is a big challenge. Outdoor temperatures hover above 30 degrees Celsius on most days and the temperatures within normal delivery vans and trucks could reach 25 degrees Celsius or higher during transportation. This can cause serious heat damage to the wines. Our custom built truck is set at the optimal temperature of 12 degrees Celsius so that our customers’ wines reach them in the best condition for cellaring or drinking.

    In summary, we are a trusted wine company that takes the stress off you so that you can relax and focus on the important stuff that matters. We have served many customers, both Singaporeans and other nationalities since Day One. We do not set ourselves out to be the cheapest wine shop. Instead we aim to provide you with the best online shopping experience imaginable at the fairest price.

    Experience for yourself the Wines Online service today. We look forward to serving you.

    Wong Peng Chung, Kenny
    Founder and Chief Wine Drinker together with the Wines Online team